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HomeMy WebLinkAbout2009 PSD Meeting MinutesPrincipal Shopping District Board of Directors Meeting Minutes Principal Shopping District Conference Room Tuesday, February 10, 2009, 12:00 p.m. Members Present Members Absent: Board Advisors Present: Board Advisors Absent: Guests Present: Staff Present: Vince Villegas, Bob Trezise, Doug John, Jr., Kris Elliott, Farhan Bhatti, Terry Carella, Stacy R. Wallace None Phil Clacko Tim Kaltenbach, Eric Rosekrans Andrea Ragan, Lansing EDC Chad Gamble, Director of Public Service Mindy Biladeau, Sara Pawoski I. CALL TO ORDER D. Johns, Jr. called the meeting to order at 12:10 p.m. H. CITIZEN'S COMMENTS None III. APPROVAL OF AGENDA AND MINUTES f B. Trezise made a motion to approve the agenda of February 10, 2009 and minutes' -of regular meeting of December 9, 2008. K. Elliott seconded. Motion passed unanimously. IV. CORRESPONDENCE M. Biladeau informed the Board of correspondence received this month including: • Letter from Max Boortz, owner of 117 E. Kalamazoo St. informing the PSD that he would no longer like us to remove snow on his property. M. Biladeau met with him and it was settled. • Barb's resignation letter, informing the PSD that she would be leaving on January 30, 2009. • Michigan Youth in Government sponsorship decline letter but informing them that we would still be happy to do business owner communication for them. • Thank you letters for our participation in Silver Bells in the City, Cooley Law School Community Fair and for the gift of candy cans to Ele's Place. • Letter confirming T. Kaltenbach as our Council Representative for Advisory Board through 2010. V. REPORTS Director's Report New PSD Positions M. Biladeau informed the committee that she will be restructuring Barb's position into a position more involved with the Main Street program. This new position will divide the management of the four committees with S. Pawloski. Board Vacancies C: I M. Biladeau and P. Clacko are meeting with Mayor Bernero to discuss P. Clacko joining the Board of Directors. Jessica Decker, owner of Decker's Coffee Company is also applying and has lured a new part time staff so that she can attend the meetings. B. Trezise questioned if the by-laws stated the OTCA must be represented on the Board. The by-laws only state that the OTCA must be represented as an advisory member. K. Elliott suggested we change that to be an advisory member from any surrounding neighborhood. RFP Update M. Biladeau will be meeting with Vision Creative for a question and answer session in order to put together a creative brief for the new PSD logo and DBA. OTCA Update/BIZ Update B. Trezise has tried to contact the OTCA Chair in regards to a BIZ progress update and has no response for about a month. M. Biladeau has not heard of any changes or updates either. PSD Budget Update M. Biladeau is not planning on asking for an increase or a decrease for next year's budget. Job Shadow Day M. Biladeau informed the Board that we are participating in the Linking Lansing and U's Job Shadow Day and that there will be a guest shadower at our March Board meeting. A. Ragan informed the committee that she currently has a low employer response rate and needs more to sign up if anyone is interested. Organization Committee M. Biladeau informed the Board that the Org. Committee is starting to work on PSD fundraising event. The current idea is to host a tailgate in the Stadium District parking lot during the Crosstown Showdown in April because the event is very well attended and it would be the best night to gain exposure for the PSD. K. Elliott suggested we use the parking lot next to Lansing Center on Michigan Ave. in order to be more visible and then we might be able to use the Lansing Center's liquor license. B. Trezise also informed the Board that the EDC owns this parking lot. There was discussion on what method of entry and payment we would use. A. Ragan said that the OTCA events are very successful by using drink and food tickets that you pay for ahead of time. K. Elliott suggested not to sell entry, to have music and to partner with LEPFA who could be possible sponsors of the tent. Promotions Committee The Promotions Committee is currently working on this year's planning of Blues on the Square. The PSD is also trying to restructure the partnership between us and Citadel in order to make it more beneficial for both parties. She mentioned that we will be working on a new site plan because of this summer's construction on Allegan St. We will also be holding a logo design and a poster design contest, where in years back it has only been logo design. Business Development Committee The Business Development Committee is currently working on wrapping up the Downtwon Market Study. A public unveiling of the results will be on the evening of Thursday, March 5. Design Committee The Design Committee is currently working on a new sign ordinance. The ordinance proposal is sitting in a committee on City Council right now. The Board made the decision to send a letter of inquiry about where the ordinance stands. M. Biladeau volunteered to send the letter to City Council. New Work Study Position M. Biladeau informed the committee that we have partnered with Public Service to hire a work-study student as the manager of the Adopt -a -Garden program and general downtown beautification. The position will be posted at MSU and at LCC. K. Elliott suggested posting the position with the Horticulture Department at MSU. This year we are going to match our flowers to those of the State Capitol building. They are doing red, white and blue flowers in a stars and swags pattern. B. Trezise thanked C. Gamble and M. Biladeau for creating the position and therefore creating a huge opportunity for downtown to look stunning. 2010 Streetscape Discussion The public meeting held for the new Streetscape design was very poorly attended. C. Gamble expected at least 30 to 50 people because of the nature of the meeting and its importance to downtown. K. Elliott questioned what the process for development was. C. Gamble stated that they will stick with the current overall theme of the downtown streetscape to keep it uniform. He stated that we are trying to getting funding from the government and the project has an estimated $2 million cost. K. Elliott questioned when the final design would be done. C. Gamble has to have the design done at least six months in advance of the project in order to get funding so the design will be done by August or September of this year. M. Biladeau questioned if there would be any push -back about the angled parking and C. Gamble doesn't think so. K. Elliott feels as though these three blocks are the most important blocks in the city of Lansing. He is worried about the planning, PR and communications of the project. C. Gamble assured that we are working on it and are already in the planning stages. M. Biladeau brought of the idea of heated sidewalks being installed. V. Villegas questioned the cost and how it would affect maintenance. C. Gamble stated that heated sidewalks in these blocks would cost about half a million -dollars but the maintenance work on them would be significantly less. He also mentioned we could just heat a pathway of the sidewalk instead of the full width. V. Villegas questioned if there were options for the PSD to obtain financing for these because snow removal is in our budget. K. Elliott expressed that heated sidewalks are the standard now and this project is a huge opportunity for us that the city would benefit fioim tenfold. Communications and Marketing Manager's Report Monthly E -Source S. Pawloski gave a brief update on the monthly E -Source, the special editions and the great feedback they have recently been getting. T. Carella mentioned she could post a message on Cooley's bulletin board that people can sign up for it. She also suggested changing the send name fiom Sara Pawloski to something generic so that people won't be hesitant to open it. Lansing PSD on Facebook S. Pawloski informed the committee that in the past month we have joined Facebook and are continually growing. She has been using Facebook as a marketing tool for Downtown Social Hour and Lansing 150. P. Clacko suggested adding our mission and vision statement to the Facebook page, which is possible. Downtown Social Hour S. Pawloski and D. Johns, Jr. gave an update on how the first Downtown Social Hour at The Exchange went. Both stated that it was a huge success with awesome turn out of people. We are continuing to promote in the same ways and are looking forward to the months to come! Finance Report A copy of the report is included in the Board packet. VL DISCUSSION/ACTION ITEMS A. CMI Riverfront Update: Chad Gamble, Director of Public Service C. Gamble gave a presentation the new Riverwalk plans. The Riverwalk will feature newly paved walkways, light fixtures, benches and banked areas for canoe docking and picnicking. The east side of the river will be done by October of 2009 in concurrence with the opening of the new City Market. It will be totally complete by 2011. B. Washington Square Pilot Banner Program Proposal: Andrea Ragan, EDC A. Ragan gave a presentation of an over -the -street banner program proposal. She researched several other cities and found that Bowling Green had a great program we could model ours after. Bowling Green developed their program during streetscape construction. It is proposed to start this year with a trial run and Public Service has offered to install temporary recycled poles. The program would also start with only city sponsored events. D. Johns, Jr, inquired as to where would put the banner and it is something A. Ragan would like to discuss. S. Wallace stated it should be somewhere along Washington Sq. V. Villegas also mentioned that we should research the city's sign ordinance before we move forward. C. Board Member Job Description P. Clacko presented the Board with the Board Member Job Description that the Organization Conunittee put together. The job description's purpose is to give a new Board member an understanding of what's expected of them and the goal of their Board position. B. Trezise would like to see an emphasis on sitting on or chairing a sub- committee and volunteering at least 10 hours a year. B. Trezise motioned to accept and publish the Board Member job description. D. Johns, Jr. seconded. Motion passed unanimously. D. Draft By -Law Update P. Clacko updated the Board on edits made by the Organization Committee, one of which was making sure we go forward with an odd number Board for voting purposes. K. Elliott expressed concern over the new mission statement, making sure it was grammatically correct. He also questioned if we create a DBA for the PSD will the by- laws still fit PSD qualifications. B. Trezise said yes, a DBA will not affect the PSD status. D. Johns, Jr. suggested for 4.1.1 we change "Old Town" representative to representative of "a surrounding neighborhood." This is okay with the Board. E. Be a Tourist in Your Own Town 2009 Sponsorship (BATYOT) S. Pawloski gave a brief overview of the BATYOT event and what the PSD did last year. The PSD would like downtown to be more involved this year and is suggesting a sponsorship in order to be placed in the "passport" as a stamp destination. S. Pawloski recommended the $300 sponsorship for the PSD. T. Carella motioned to approve a $300 sponsorship for BATYOT 2009. D. Johns, Jr. seconded. Motion passed unanimously. VIII. ADJOURN V. Villegas motioned to adjourn. D. Johns, Jr. seconded. The meeting 2:00 p.m. /1 / Minutes by S. Pawloski: adjourned at Principal Shopping District Board of Directors Meeting Minutes Principal Shopping District Conference Room Tuesday, March 10, 2009,12:00 p.m. Members Present: Members Absent: Board Advisors Present: Board Advisors Absent: Guests Present: Staff Present: Vince Villegas, Bob Trezise, Doug Johns, Jr., Kris Elliott, Farhan Bhatti, Terry Carella, Stacy R. Wallace None Phil Clacko, Tim Kaltenbach, Eric Rosekrans None None Mindy Biladeau, Sara Pawoski I. CALL TO ORDER V. Villegas called the meeting to order at 12:10 p.m. --, G� The LEDC's and the PSD's Job Shadow Day participants were introduced. II. CITIZEN'S COMMENTS None -0- III. APPROVAL OF AGENDA AND MINUTES B. Trezise made a motion to approve the agenda of March 10, 2009 and minutes of regular meeting of February 10, 2009. T. Carella seconded. Motion passed unanimously. IV. CORRESPONDENCE M. Biladeau informed the Board of correspondence received this month including: • Barb Hicks' card thanking the Board for her retirement party and gifts • Letter to City Council President Derrick Quinney expressing support for Capital Center District sign ordinance revisions V. REPORTS Director's Report Annual Meeting Discussion M. Biladeau requested feedback from the Board in regards to the annual meeting. T. Carella would like to see a casual get together with brief talking points. B. Trezise would like to have a running slide show with information and pictures of what the PSD has done in the past year. D. Johns offered to host the meeting at Harem. He also suggested doing a tour of the Stadium District. The Organization Committee will begin planning the Annual Meeting using these ideas. Meeting with Lansing Police Department and Club Xcel M. Biladeau will be meeting with the LPD and downtown Officer Bob Merritt about increased noise and unwanted activity in the area of Club X -Cel, 224 S. Washington Sq. The Police Department recently has been getting more calls and complaints on this issue from residents and property owners in the area around X -Cel. John Nakfoor of Wenco Properties John Nakfoor, owner of Wenco Properties, property owner on S. Washington Sq. has some concerns regarding the CSO program and downtown construction. M. Biladeau and C. Gamble will be meeting with him to listen to his concerns, as well as educate and inform him of the necessity of the project and how it will positively affect him in the future. Spring Fundraiser M. Biladeau informed the Board that she met with LEPFA about holding a fundraiser for the Crosstown Showdown. The up front cost is around $6,000. M. Biladeau recommended to the Board to not do the fundraiser this year because the costs outweigh the benefits. The Board discussed the recommendation and agreed that it was only likely we would break even. They are also .worried that we are running on a short time frame. The PSD will look at possible fundraisers for the next fiscal year. LEDC Downtown Market Study M. Biladeau informed the Board that some of the next steps that the Downtown Market Study suggested for the PSD are already being implemented or planned. D. Johns asked what we felt were the biggest take-aways from the results. B. Trezise informed the Board that the study revealed Lansing is head and shoulders above other similar cities at this point in time. We also have the capacity to build 300-400 more rental units and 60-75 more condo units by 2014. 34% of downtown employees would consider living downtown compared to only 15% in other similar cities. Work Study Position The Beautification work study position is posted at MSU and LCC with the deadline of Friday, April 3. Communications and Marketing Manager Report Monthly E -Source S. Pawloski informed the Board that the February E -Source focused on Valentine's Day gifts and date ideas downtown. The March E -Source focused on St. Patrick's Day and the celebrations going on downtown. St. Patrick's Day Promotion & Co/Op Advertising Program S. Pawloski informed the Board that downtown bar/restaurant owners and the PSD have planned a promotion for St. Patrick's Day this year called Cap -City's "Luck of the Irish" Bar Tour that is taking place on Tuesday, March 17. The Bar Tour is a punch card promotion where participants who get their card punched at 4 out of 7 participating bars are entered to win prizes. Prizes have all been generously donated by LEPFA, BoarsHead Theater and the participating bars. They include Commonground tickets, Lugnuts tickets, BoarsHead tickets and gift certificates to participating bars. The bars will also be selling Bar Tour t -shirts, Liam the Leprechaun will be making appearances and the Entertainment Express will be running. Several Co/Op ads for the promotion have been running including State News web and print ads, LSJ web ads, 97.5 NOW FM radio ads and a City Pulse print ad. THE LION KING Promotion S. Pawloski informed the Board that she is working with the Wharton Center on a Lion King ticket giveaway. Participating downtown businesses will have entry boxes to win a family four pack of tickets to opening night of the Lion King. National Main Street Conference S. Pawloski recently attended the National Main Street Conference in Chicago, IL. She informed the Board that it was a great experience and very educational. She learned 101 training based on the Main Street Four Point Approach and several other things including case studies on successful promotions and how social media is becoming imperative to the growth and promotion of Main Street communities. President's Report V. Villegas asked for the approval of Doug Johns, Jr. to be appointed to Vice President of the PSD Board of Directors. T. Carella motioned to appoint D. Johns to Vice President. F. Bhatti seconded. Motion passed with unanimous approval. Finance Report There are a couple minor discrepancies in the PSD balance compared to the City balance of our accounts. S. Pawloski will work on these items with the Finance department. S. Wallace motioned to place March reports on file. F. Bhatti seconded. Motion passed with unanimous approval. VI. DISCUSSION/ACTION ITEMS New Identity Presentation M. Biladeau informed the Board that the new identity presentation has been postponed due to minor edits that need to be made. By -Law Approval T. Carella motioned to approve the updated PSD By -Laws. S. Wallace seconded. Motion passed with unanimous approval. Be a Tourist in Your Own Town (BATYOT) S. Wallace motioned to approve forgoing a BATYOT sponsorship to instead use the funds to run a "Lunch Express" trolley. T. Carella seconded. Motion passed with unanimous approval. Draft FY 09/10 Budget Review/Discussion M. Biladeau informed the Board that the budget review is still being approved by the Finance department. The Board will need to set a special meeting this month to review the budget. A special meeting to discuss board goals and FY 2010 will be held on March 24 at 12:00 p.m. at the PSD office. Downtown Business Owner Survey K. Elliott made the suggestion to hand deliver the business owner surveys. M. Biladeau informed him that we will be contacting owners in multiple ways and the Business Development committee is volunteering to hand deliver them. B. Trezise motioned to move forward with implementing a downtown business owner survey. S. Wallace seconded. Motion passed with unanimous approval. VIII. ADJOURN T. Carella motioned to - - -- " TT T_„ _ _ _ _ _ _ _ , approval. The meeting v Minutes by S. Pawloski: Principal Shopping District Board of Directors Special Meeting Minutes Principal Shopping District Conference Room Tuesday, March 24, 2009, 12:00 p,m. Members Present: Vince Villegas, Doug Johns, Jr., Kris Elliott, Stacy R. Wallace Members Absent: Farhan Bhatti, Bob Trezise, Board Advisors Present: Phil Clacko Board Advisors Absent: Tim Kaltenbach, Eric Rosekrans Guests Present: None Staff Present: Mindy Biladeau, Sara Pawoski I. CALL TO ORDER V. Villegas called the meeting to order at 12:10 p.m. II. CITIZEN'S COMMENTS None III. DISCUSSION/ACTION ITEMS PSD Budget Review M. Biladeau gave an overview presentation to the Board on the PSD and Main Street 101 and our status as an Associate Level Main Street community. This year, M. Biladeau proposed that the PSD apply to become a Selected Level community in order to receive over $200,000 worth of technical assistance that we aren't currently getting at the Associate Level, as well as recognition on being able to say Lansing is a Michigan Main Street community. M. Biladeau went over the four committees, the goals and intentions of each one. She explained that our budget will be divided into each of these committees and their projects for FY 2010. She also presented what the Board's goals are for FY 2009. M. Biladeau then presented the status of the PSD budget. In Fiscal year 2010 the PSD will start out with a fund balance of almost $69,000 which is the largest in PSD history. The PSD started off FY 2009 with a fund balance of about $7,000. 88 percent of the PSD budget comes from special assessments. Additional revenue sources include a grant from LEPFA for the Communications and Marketing Manager $42, 075 from the City of Lansing's General Fund, vendor fees, and sponsorships. D. Johns was curious as to where the savings came from. M. Biladeau informed the Board that the savings are a result of all the staff changes that have occurred during this Fiscal Year. K. Elliott would like to see our staff job descriptions. The Board discussed the numbers M. Biladeau presented for PSD staff salaries and benefits, determining there may be money left over from what was budgeted depending on a new employees benefit needs. FY 09/10 Budget Planning/Discussion Session $169,000 of our current budget goes to snow removal and maintenance. K. Elliott accepted the task of taking an extensive look at the PSD maintenance contract to see if there is a way to decrease this cost for the PSD. T. Carella and P. Clacko would eventually like to see some of the snow removal be done by the businesses. K. Elliott will give a report at the next Board meeting of his findings. The Board then discussed the PSD Board of Directors goals for the year and made the decision that the goals for FY 2009 be similar to FY 2009; and are as follows: Develop new promotions and special events; Increase communications between downtown stakeholders: residents, business owners, property owners, and employees; Develop a comprehensive marketing campaign in conjunction with the CSO PR Group for 2010 S. Washington Sq. Construction Season; Diversify budget; Continue and enhance downtown beautification efforts D. Johns and V. Villegas both agreed that we need to organize at least one new promotion and/or fundraiser for FY 2010 with the fund balance. money that we have. K. Elliott suggested using the fund balance for a "Party in the Park" idea on several days throughout the summer that target a niche of downtown workers at each one. He also suggested using some of the money on extra promotion for CSO construction such as billboards, etc. The Board will review and discuss a wish list of committee projects at their April Board meeting and approve the final budget at the May Board meeting. IV. OTHER BUSINESS None V. ADJOURN S. Wallace motioned to adjourn. T. Carella seconded. Motion passed with unanimous approval. Special meeting adjourned at 1:20 p.m. Minutes by S. Pawloski: \ / Teary Carella, Principal Shopping District Board of Directors Meeting Minutes Principal Shopping District Conference Room Tuesday, April 21, 2009, 12:00 p.m. Members Present: Vince Villegas, Bob Trezise, Doug Johns, Jr., Farhan Bhatti, Terry Carella, Stacy R. Wallace Members Absent: Kris Elliott, Board Advisors Present: Brittney Hoszkiw Board Advisors Absent: Eric Rosekrans, Tim Kaltenbach, Phil Clacko Guests Present: None r, Staff Present: Mindy Biladeau, Sara Pawoski =; I. CALL TO ORDER V. Villegas called the meeting to order at 12:05 p.m. II. CITIZEN'S COMMENTS None III. APPROVAL OF AGENDA AND MINUTES D. Johns, Jr. made a motion to approve the agenda of April 21, 2009 and minutes of regular meeting of March 10, 2009. S. Wallace seconded. Motion passed unanimously. IV. CORRESPONDENCE None V. REPORTS Director's Report New Board Member M. Biladeau informed the Board that Mayor Bernero is requesting to City Council that Phil Clacko be appointed to the Board to fill the seat vacated by Richard Karp. Annual Meeting M. Biladeau informed the Board that the PSD Annual Meeting is scheduled for Tuesday, June 16 at Harem. The Organization Committee will continue planning the meeting after Downtown Social Hour on May 6, which is at Harem. That way they can see how Harem is set up for special events and plan accordingly for the Annual Meeting. Downtown Maintenance Crew Vests M. Biladeau informed the committee that Total Lawn Care likes the idea of having their crew wear vests when they are working downtown so they are easily identified and let downtown patrons know who they are. Total Lawn Care will purchase vests upon our approval of design. The Board expressed that we shouldn't put PSD or City logos on the vests because technically they are contracted and not our employees. Board of Water & Light Scheduled Power Outage BWL is scheduling a power outage for Sunday, April 26 from 3 a.m. to 7 p.m. that will be affecting about 60 downtown properties, which include businesses and residents. The PSD is working with BWL and the City on communication to these businesses in order for the outage to go smoothly. X -Cel Noise and Safety Issues After meeting with X -Cel about their increased noise and safety issues they will be installing more lighting and taking extra efforts to keep this to a minimum. M. Biladeau continues to work with Captain Hall and the property owners and business owners on the X -Cel Block as well as the management of club X -Cel. Beautification C2AE has traded a Capital City Clean Sweep sponsorship of $500 for their help in designing the downtown flower beds at Michigan Ave. and Washington Sq. (the traffic circle and raised planters) in a stars and stripes design to match the Capitol grounds. M. Biladeau showed the design concept to the board. Communications and Marketing Manager Report Monthly E -Source S. Pawloski informed the Board that she has been testing sending the E -Source on different days of the week in order to see if readership and click through rates are better on a particular day. May's edition will be distributed on Wednesday, May 6 and then a decision will be made on which day looks best to send going forward by the Organization Committee. Social Marketing S. Pawloski has created a downtown Lansing Twitter profile for the PSD's use in marketing downtown events, news and happenings. The PSD currently has 92 followers. Capital City Clean Sweep 2009 S. Pawloski updated the Board on our progress in planning this year's Capital City Clean Sweep. The event will kick off at City Hall Plaza with lunch and appearances by Mayor Virg Bernero and Swish the Fish, official mascot of the Combined Sewer Overflow program. Teams will then disperse and clean a portion of the PSD `A' District. Six sponsorships were secured for the Capital City Clean Sweep. Supporting sponsors include: C2AE, Greater Lansing Go Green Initiative and Cooley Law School. Non -Profit Sponsors include: City Rescue Mission, NuUnion Credit Union and CATA. Total Lawn Care has offered to provide all of the trash bags for the event. Granger has offered to provide the entire trash bag pick up for the event. QUEST Maintenance Management Specialists made a generous donation of $100. There are currently 80 participants registered with the goal of 150 total. CSO PR Committee S. Pawloski updated the Board on current PR efforts for CSO construction including Hard Hat Day and the debut of the Swish the Fish mascot. Hard Hat Day created a fun and friendly atmosphere downtown during lunch on April 2. Plastic hard hats were given out to businesses and people just passing by. People were excited to wear them for the day and happy to promote a cleaner, greener Lansing and the CSO construction project. The official Swish the Fish mascot costume has been ordered and will be used to promote CSO construction and earth friendliness at events and school assemblies. Downtown Walkin Running Club The Promotions Cominittee is starting to coordinate a walking/running club for downtown employees on their lunch hour in order to promote a walkable community and healthy lifestyle. The PSD has a meeting planned with Playmakers to work out a possible partnership. More information to come after planning gets started. President's Report None Finance Report S. Pawloski provided a projected year-to-date budget this month since it is usually reported two months in the past. The Board is to accept only the month of January's report. February and March are reported just to show where we are at currently. The P -card charges for the month of January have not yet been reported at the City so the P -card charges reported are from the PSD's records only. These will be double checked once the city updates their reports. B. Trezise motioned to place reports on file. S. Wallace seconded. Motion passed unanimously. VI. DISCUSSION/ACTION ITEMS A. Blues on the Square M. Biladeau asked for feedback from the Board in doing a poster design contest for this year's Blues on the Square promotional poster. The Board agreed that we should go forward with a design contest. M. Biladeau also informed the Board that Citadel is working the Parks and Recreation Department to get the Showmobile re -painted. D. Johns, Jr. began discussion on why we can't serve alcohol outside at this event. We can only do this if we have a beer tent which would take away from the business our restaurants get. The restaurants typically end up extending their patios further out into the sidewalk for the evenings of Blues anyway. B. Trezise expressed that we should cross promote Old Town and Downtown events. B. Hoskiw informed the Board that recently a Greater Lansing Festival Alliance has been created and they are working on getting a mobile booth to cross promote at all of Lansing's events. B. Review PSD Board Goals M. Biladeau gave a recap of the PSD Board special budget meeting which led into the next discussion item. C. FY 2010 Budget Review/Discussion The Board discussed the list of budget items that M. Biladeau provided. D. Johns, Jr. believes we should be charging fees for the Business Extension permits and B. Trezise agrees. The PSD is working with the Design Committee on redoing the policy and permit process for next season and that will include a fee. D. Johns, Jr. questioned our Blues on the Square and our Silver Bells sponsorships and whether or not we would still be doing either of them next year. B. Trezise believes we need to reduce our spending on maintenance services. M. Biladeau informed the Board that she is working with the city to reduce costs and to collaborate trash pick-up. B. Trezise informed the Board that the LEDC would be taking care of the sign incentive costs that are currently listed. M. Biladeau will be providing the Board with a revised project list for the committees to adopt in May. VIII. ADJOURN S. Wallace motioned to adjourn. D. Johns, Jr. seconded. Motion pas ed ith approval. The meeting was adjo p.m. Minutes by S. Pawloski: _ C01_4 Terry Ca ella, SecFe Principal Shopping District Board of Directors Meeting Minutes Principal Shopping District Conference Room Tuesday, May 12,2009,12:00 p.m. Members Present: Doug Johns, Jr., Bob Trezise, Farhan Bhatti, Stacy Wallace, Kris Elliott Members Absent: Terry Carella, Vince Villegas Board Advisors Present: None Board Advisors Absent: Phil Clacko, Eric Rosekrans, Tim Kaltenbach, Brittany , n? Hoszkiw .. `a Guests Present: Officer Bob Merritt, LPD Staff Present: Mindy Biladeau, Sara Pawloski, Hannah Emmert I. CALL TO ORDER D. Johns, Jr. called the meeting to order at 12:06 p.m. -- ` II. CITIZEN'S COMMENTS None. III. APPROVAL OF AGENDA AND MINUTES S. Wallace made a motion to approve the agenda of May 12, 2009 and minutes of regular meeting of April 21, 2009. B. Trezise seconded. Motion passed unanimously. IV. CORRESPONDENCE M. Biladeau informed the Board that we recently assisted the Board of Water & Light with their communication efforts regarding a lengthy power outage affecting a number of downtown businesses. The PSD sent out informational memos, visited business owners face to face and coordinated visits to restaurants and cafes from the Chief Electrical Inspector from the City of Lansing in order to make sure every one was all set for the outage. M. Biladeau informed the Board that we also sent out a memo regarding the annual downtown power washing informing businesses along Washington Sq. between Kalamazoo and Shiawassee that they would be washing the sidewalks in front of their business on May 10-12 from 11 p.m. — 4 a.m. V. REPORTS Director's Report (M. Biladeau) Board Member Updates T. Carella and F. Bhatti's terms are expiring in the near future, both of whom would like to be reappointed to the Board. The Board is in favor of recommending to Mayor Bernero that T. Carella and F. Bhatti be reappointed to serve another term on the Board. P. Clacko will become an official voting member in the near future also. We are just waiting on Council approval. Employee Involvement Grant V. Villegas, M. Biladeau and S. Pawloski recently attended a reception to receive the PSD's Employee Involvement Grant we received with the help of P. Clacko from Fifth Third Bank. Public Right of Way Pen -nits There is a new hot dog vendor recently approved to sell on the corner of Washtenaw St. and S. Washington Sq. The Lions Club will be charitably soliciting at the end of May on Michigan Ave. and Washington Sq. Business Development Committee Update The Business Development Committee has formed a new partnership with the Greater Lansing Business Monthly to include downtown event calendars in their monthly publication. The first calendar will be included in their July edition. Promotions Committee Update M. Biladeau began discussion on whether or not we should bring the event Cruisin' the Gut back to Washington Sq. K. Elliott believes we should, but retailers aren't fond of it taking up their customer parking. The Board agreed that it would be valuable to downtown if we could bring it back to Washington Sq. M. Biladeau will continue to do more research and see if that is feasible. Design Committee Update New Sign Ordinance is on the City Council agenda for May 21, 2009. Some council members still have questions about off site signage. The Sign Grant Program is working with Turkeyman and the YMCA on new signage for their buildings. Lansing Electric Motors in REO Town is interested in the Fagade Grant Program and the committee has recently met with them to discuss it. Beautification Committee Update 66 downtown trees have had their loose stones replaced by mulch and edging. Before and after photos were presented to the Board. Trimming and sod replacement has occurred in places in need of those repairs, including the grass bed in front of Foster Swift which had snow removal damage. Capital City Clean Sweep was a success with 120 volunteers from about 15 organizations. The event received a lot of great media coverage and positive feedback from participants. 2 Downtown Planting Day is scheduled for May 19. The Capitol grounds flowers, the traffic circle and the downtown beds are all being planted that day. Save the Date July 15, 2009 the PSD invites the Board members as well as their friends and family to enjoy an evening Lugnuts game in the City of Lansing suite. More details to come. Communications & Marketing Manager Report (S. Pawloski) Social Media A Twitter profile has been started for the PSD and it already has over 100 followers. Blues on the Square All acts have been scheduled by Citadel for this year's series. Next steps are logo and poster design contest, recruiting sponsors and vendors. The SEPA form is currently being approved. A press conference to announce Blues on the Square 2009 and the acts that will be performing is on Wednesday, May 6 in front of Decker's Coffee Co. It will feature .live music by Froggy and the Beef Tones. CSO PR Committee Swish the Fish The Swish the Fish mascot debuted in downtown Lansing on Thursday, April 23. He walked around during the lunch hour, took photos with people and interacted with media present. He is now scheduled for several events throughout the summer, including our Capital City Clean Sweep. He will be available to promote and educate about CSO construction at events and schools starting this year and going forward. An educational curriculum about CSO and the environment in general is being developed for Swish. Garage Maps Brand new garage maps and lighted map cases are being installed in the downtown public parking ramps. The garage maps feature all downtown destinations, a business directory and detour information that comes from CSO construction. New Downtown Business CSO Promotion Ideas The PSD met with M3 to discuss new ideas for this year's promotion of our downtown businesses to replace the discount card that was done last year. The first idea is to do Swish the Fish `Swish Bucks.' Swish the Fish would walk around downtown on different times throughout the week handing out what would basically be $1 gift certificates. Patrons would be able to use their `Swish Bucks' at any participating business and the PSD would reimburse the businesses. The second idea is to do a downtown scavenger hunt for a large prize that would gain businesses traffic and exposure from participants in the scavenger hunt. Downtown Walking/Running club The Promotions Cornrnittee has partnered with Playmakers and the downtown YMCA to create Team Playmakers Downtown. Team Playmakers Downtown is a new fitness program that targets the 35,000 employees that we have downtown. The program encourages these employees to get some exercise on their lunch hours and to get up, get out and be healthy by walking and running. The program starts with an event kick-off/registration on June 2 at noon at City Hall with an official start sate of June 4. It is a 17 week program that runs until Sept. 29. Team Playmakers Downtown will meet every Tuesday and Thursday from 11:30-1:30 p.m. Participation in Team Playmakers Downtown costs $35 for the 17 week season and comes with several tangible and intangible items including a Team hat, visor or work-out shirt and the camaraderie of a team atmosphere. Team members will be provided a couple different walking/running routes and distances to choose from utilizing downtown and the River Trail. The PSD is really excited about this partnership and the program's potential for growth. The program is a great start in increasing awareness of the downtown and the River Trail while fostering the spirit of a healthy workforce and community to downtown employees. Communications and Marketing Internship Position Hannah Emmert was introduced as the new Communications and Marketing intern for the PSD. She will be working for us for the summer and possibly into the fall. President's Report (V. Villegas) None Financial Report/Balance Report (S. Pawloski) S. Pawloski presented the Financial report for February 2009. B. Trezise motioned to approve the report for February. S. Wallace seconded. Motion passed with unanimous approval. VI. DISCUSSION/ACTION ITEMS A. Downtown Community Policing Update (Officer Bob Merritt) Officier. Merritt updated the Board of his downtown responsibilities. He can usually be seen Mon.-Thurs. during the day and on some weekends and special event days patrolling Washington Sq. from Lenawee to Shaiwesse. He informed the Board that he works with a check list of downtown businesses, making sure he stops in to talk to most of them each month. He visited 147 businesses in the month of April. 11 Downtown is relatively free of crime. Per month, Officer Merritt gets an average of four reports called in, an average of five arrests typically for panhandling and 20-30 warnings typically for bikers on the sidewalks. B. Grub Crawl Sponsorship M. Biladeau informed the Board of a sponsorship request for a new event the Grub Crawl being put on by a committee of the Lansing Regional Chamber of Commerce. M. Biladeau informed the Board that we do have some flexibility with available funds if this is something the Board would like to pursue. K. Elliott believes we should defer our decision until next year in order to see how the event goes this year. The Board agreed and declined the sponsorship opportunity. C. One Month Extension Approval of Total Lawn Care Maintenance Contract M. Biladeau presented a one month extension of our Total Lawn Care Maintenance contract for approval by the Board. It is only for one month because the Board requested M. Biladeau to look in to costs of trash removable services. B. Trezise motioned to approve the extension. F. Bhatti seconded. Motion passed unanimously. D. FY 2010 Budget Adoption/Discussion M. Biladeau informed the Board that City Council approved the $42, 075 General Fund appropriation to the PSD. The Board discussed Blues on the Square and its future. K. Elliott would like to see better evolution of the event and believes the PSD can do something better than Blues on the Square. B. Trezise agreed and mentions that we have flexibility in our fund balance to do some type of music festival next year or continue to sponsor Blues. D. Johns suggested that we don't include Blues as a line item in the Promotions Committee budget yet this year due to the 2010 CSO Construction that will take place on Washington Square because we don't know what Citadel is planning to do next summer. B. Trezise motioned to approve the budget for FY 2010 with the line item "Blues on the Square" changed to "music festival." S. Wallace seconded. Motion passed with unanimous approval. E. New PSD Identity Update M. Biladeau informed the committee that she has been working on next steps with Vision Creative and they are willing to present two addition design concepts for the Mayor and the Board to choose from. F. Blues on the Square This item was previously discussed in action item "D." G. Annual Stakeholders Meeting June 16 Save the date for the PSD Annual Meeting on June 16 at Harem Urban Lounge from 5:30 p.m. — 7:30 p.m. Invitations will be mailed prior to the event. VII. OTHER BUSINESS B. Trezise requested that the Executive Director's evaluation be started in June so it can be completed by M. Biladeau's one year anniversary on August 11. VIII. ADJOURN B. Trezise motioned to adjourn. K. Elliott seconded. Motion passed unanimously. Meeting adjourned at 1:43 p.m. Minutes by S. Pawloski: OL Terry Carel a, Secre ary D Principal Shopping District Board of Directors Meeting Minutes Principal Shopping District Conference Room Tuesday, June 9, 2009,12:00 p.m. Members Present: Members Absent: Board Advisors Present Board Advisors Absent: Guests Present: Staff Present: Vince Villegas, Bob Trezise, Farhan Bhatti, Stacy Wallace, Terry Carella Doug Johns, Jr., Kris Elliott Eric Rosekrans Phil Clacko, Tim Kaltenbach, Brittney Hoszkiw Captain Ray Hall, LPD; Kate Koskinen, Koskinen Consulting Mindy Biladeau, Sara Pawloski, Kaitlynn Sova, Hannah Eibb ert I. CALL TO ORDER - Vince Villegas called the meeting to order at 12:10 p.m. II. CITIZENS COMMENTS None. III. APPROVAL OF AGENDA AND MINUTES B. Trezise made a motion to approve the agenda of June 9, 2009 and minutes of regular meeting of -May 19, 2009. Stacy Wallace seconded. Motion passed unanimously. IV. COMMUNITY POLICING UPDATE Captain Hall, filling in for Officer Merritt, informed the Board that cameras in Lansing -area buildings and CATA buses can feed video to patrol cars, enhancing officers' visibility and increasing arrests. Captain Hall said there were complaints of aggressive panhandling before shows at BoarsHead Theater. Increased police presence solved the issue. Captain Hall said Officer Bob Merritt issued two tickets and had two arrests this month. V. CORRESPONDENCE M. Biladeau informed the Board that a memo was sent to businesses that will be affected by the June 28 Lansing Board of Water and Light power shut off. Memos were both e-mailed and hand delivered one month prior to the scheduled outage to ensure adequate notice. M. Biladeau unformed the board that the PSD mailed formal thank you letters to the Clean Sweep sponsors. VI. REPORTS President's Report- Vince Villegas: V. Villegas informed the board that he attended the Fifth Third Employee Involvement Grant ceremony with S. Pawloski and M. Biladeau. The PSD was presented with a $500 check from Fifth Third Bank. He thanked P. Clacko for all of his work and nominating the PSD for the grant. V. Villegas reminded the Board of the PSD Annual Meeting on June 16 at Harem from 5:30 p.m. to 7:30 p.m. Director's Report- Mindy Biladeau: Board Reappointment M. Biladeau reconunended the reappointment of T. Carella and F. Bhatti for another term. Both of their current teens expire June 30, 2009. With the support of the board, M. Biladeau will make the recommendation of reappointing T. Carella and F. Bhatti for another term to Mayor Bernero. In addition, B. Tresize asked about the status of Phil Clacko's appointment to the PSD Board. M. Biladeau stated that the Mayor's office sent the request up to City Council and will continue to follow-up on this appointment. Lugnuts Game Reminder M. Biladeau invited the Board Members and their families/significant other to enjoy an evening Lugnuts game in the City of Lansing suite on July 15, 2009. Email invites will be sent prior to the game. Downtown Beautification Coordinator M. Biladeau introduced the Kaitlynn Sova, the new Adopt -A -Spot Coordinator. Permits M. Biladeau informed the board that the 2009 permits for downtown Lansing outdoor seating have been distributed and the majority of them have been approved. Two businesses currently do not meet the qualifications due to their outdoor seating barriers not being ADA compliant. M. Biladeau is working with the Public Service Department and these businesses. Tavern on the Square has applied to the MLCC for an extended patio permit for Blues on the Square. The PSD and the Lansing Police Chief signed off on the permit. Maintenance M. Biladeau informed the board that spring maintenance is progressing well overall. There are on-going issues with residential tenants in the downtown area using public trash cans for personal trash. A letter will be sent to all downtown residents reminding them of the city's litter ordinance. M. Biladeau is working with the Lansing Planning and Neighborhood Development Department and the Office of Parking and Transportation to resolve the issues regarding residents and delivery vehicles parked in Dumpster Alley. CSO Downtown Construction CSO construction on Allegan Street between Grand Avenue and Washington Square is progressing as planned. The construction will move to the intersection of Allegan Street and Washington Square by mid- July. Blues on the Square Blues on the Square begins Thursday, June 11. Posters were distributed this week and a 2.5' x 25' banner will be hung across the 200 block of Washington Square on Wednesday, June 10. Capital Area Michigan Works is providing a group of volunteers to assist with clean up after each event. The group will start the week of June 22 so clean up for the first two shows will be done by Total Lawn Care and PSD staff. There are double the vendors for Blues on the Square this year than there was last year. 0 Logo/Identity B. Trezise inquired about the new PSD logo and identity. M. Biladeau said it is still being discussed and she will meet with the Mayor soon. Business Updates M. Biladeau announced the opening of the Downtown Dog House restaurant on 107 E. Allegan Street. The PSD is currently working with the restaurant's owners to coordinate a ribbon cutting ceremony. M. Biladeau informed the board of the closing of the Westside Barber and Beauty Salon on the 400 block of S. Washington Square. Main Street Committee brief highlights: Downtown business owner surveys will be sent out this Friday. This is the first time 85 commercial businesses in the PSD A District have ever been surveyed. From the responses our Main Street committees and PSD staff will be able to better understand the challenges of doing business in our downtown and plan programming and events to assist merchants better. The Business Development committee is developing a format for a bi-monthly or quarterly meeting for business owners. The group has made great progress and aims to begin these meetings in the fall. The Design Committee's sign ordinance amendments were approved by City Council. The amendments go into effect 30 days from the date they were approved. Signs that project outward from buildings will now be allowed! Communications and Marketing Manager Report- Sara Pawloski: E -Source S. Pawloski announced to the Board that the June E -Source went out on Friday. She added that her research has indicated that Friday is the most effective day to send out the E-Source—ahnost 100 more people open it when it is sent on a Friday than any other day. Social Marketing S. Pawloski informed the board that social marketing efforts have been successful. The PSD currently has 381 members this month in its Facebook group and over 200 followers on Twitter. PSD Web site The PSD Web site is still blocked by Google, which blocks any site that has or previously had a virus attack on it. Arialink has said the site is clean so a review request has been submitted to Google which they say should take about four to six weeks. Downtown Social Hour S. Pawloski informed the board that Downtown Social Hour has been successful thus far. The next social hour will be July 1 at Tavern on the Square. In order to boost awareness, the PSD is going to use some of its Fun Fairs & Festivals promos on Fox 47 to promote the next Social Hour. Downtown Flower Planting Day For the fust tune, several groups coordinated their spring flower planting for the same day including the Capitol, the PSD and the landscapers planting the Traffic Circle. 12 people volunteered to help plant flowers in the PSD flower beds. In the future, additional volunteers will be needed as they only got about half of the beds done in the time allotted. 3 Be a Tourist in Your Own Town Be a Tourist in Your Own Town was held on May 30. The PSD booth was set up in front of The Firm and balloons were given out to approximately 200 people. The most common information visitors sought was for the BWL Chili Cook -off, Blues on the Square and information about where to eat downtown. CSO PR Update S. Pawloski informed the board the Promotions Committee, PSD and M3 are still working on downtown business promotions for the sununer during CSO. Team Playmakers Update T. Carella explained to the board what the program is all about and how it will help establish healthy habits for members of the downtown workforce while connecting people with the River Trail. S. Pawloski informed the board that 86 people registered for Team Playmakers in the first week! The Promotions Committee's goal for the first season is to have at least 100 participants. The PSD, YMCA, and Playmakers have received very positive media coverage about the program. S. Wallace inquired about how the YMCA shower cards work. S. Pawloski informed her that the $20 shower punch card, which is good for 10 showers, is a separate cost from the $35 member registration fee. However, if you are a member of the Y already you can use their facilities without purchasing a shower card. Communications and Marketing Intern Update S. Pawloski updated the Board on the Communications and Marketing Intern's progress, Hannah Emmert, who started work at the PSD on Tuesday, May 19. She assisted with the June E -Source, Team Playmakers Downtown, Blues on the Square, among other responsibilities, which has been a great help. Financial Report/Balance Report- Sara Pawloski: S. Pawloski presented the financial report for March 2009. B. Trezise motioned to place the report on file. S. Wallace seconded the motion. Motion passed unanimously. VII. DISCUSSION/ACTION ITEMS A. Workshop in a Box: Design Lansing- Kate Koskinen, Koskinen Consulting K. Koskinen informed the board that the City of Lansing's Master Plan—the legal document for all zoning and development legislation—will be updated. She would like to receive input from the community on the plan by organizing several workshops, including one for the PSD board. The Board agreed to do a joint workshop with the EDC Board on July 10. Design Lansing flyers will be hung up around the city to increase awareness of the group. B. Club X -Cel - Captain Hall, Lansing Police Captain Hall informed the board of on-going issues with Club X -Cel. He would like to avoid the issues they faced last summer at the club, but calls there have increased recently. On occasion officers are blocking off the street near the club and trying not to make many arrests in order to deescalate the situation. The Police Department suggested that X -Cel security guards be visible and help to clear the street on nights with large crowds. It was also suggested that X -Cel install some additional lighting outside the club to enhance safety and security. The management plans to do this. The business owner is in town this week and M. Biladeau and Captain Hall are meeting with the owner to discuss the issue. The management and business owner at the Club have been cooperative in trying to minimize calls and prevent potential situations. El B. Trezise suggested getting the mayor to ask the owner to put up the lighting, or asking him what he would prefer to do about the situation. C. Extension Approval of Total Lawn Care Maintenance Contract The board discussed the costs associated with trash removal from the downtown area. Kevin Johnson, Total Lawn Care, provided the board with a reported on what maintenance services are provided by their company so the board has a better understand of everything that they do. M. Biladeau presented an extension of the Total Lawn Care maintenance contract until October 31, 2009 for approval by the Board. B. Tresize moved to approve the extension, F. Bhatti seconded. Motion passed unanimously. D. Light the City—Silver Bells M. Biladeau informed the board that there are funding issues with the Greater Lansing Arts Council regarding being able to light the downtown roof tops this year for the 25°i Anniversary of Silver Bells in the City. M. Biladeau said a separate meeting will be set up with the Arts Council and BWL to discuss the issue and she will update the Board. E. Annual PSD Director Evaluation V. Villegas asked S. Pawloski to e-mail the evaluation to the entire board. The board will complete the survey and send it to V. Villegas. VIII.OTHER BUSINESS No other business. VIII. ADJOURN S. Wallace motioned to adjourn. 1:45 p.m. I --- Minutes by H. Emmert: T. Carella seconded. Motion passed unanimously. Meeting adjourned at 5 -t 16 09 12:38p Executive Assistant 487-5889 p.2 Principal Shopping District Board of Directors Meeting Minutes Principal Shopping District Conference Room - Wednesday, Sept. 9,2009,12:00 p.m. Members Present: Doug Johns, Jr., Bob Trezise, Stacy Wallace, Terry Carella, Vince Villegas, Farhan Bhatti, Phil Clacko Members Absent: Kris Elliott, Board Advisors Present: None Board Advisors Absent: Eric Rosekrans, Tim Kaltenbach, Brittney Hoskiw Guests Present: Captain Hall, LPD; Brian Anderson, LEDC Staff Present: Mindy Biladeau, Sara Pawloski I. CALL TO ORDER V. Villegas called the meeting to order at 12:04 p.m. II. CITIZENS COMNIENTS None. M. APPROVAL OF AGENDA AND MINUTES B. Trezise made a motion to approve the minutes of August 26, 2009. S. Wallace seconded. Motion passed unanimously. IV. OTCA UPDATE None. V. CONLMUNITY POLICING UPDATE Captain R. Hall informed the Board that crime is quiet, down 7.1% at north end and about 20% on south end. M. Biladeau mentioned that Kathy Johnson at the library has had some issues with loitering, etc. and she feels like the police aren't frequenting near her location as often as other areas. Captain R. Hall stated that they haven't heard any more issues with the bar crowd in the past month. Club X -cel has been quieter now that they've installed extra lighting outside their location. VI. CORRESPONDENCE None. VII. REPORTS President's Report- Vince Villegas V. Villegas informed the Board that the general consensus from board members was that M. Biladeau has done a phenomenal job this year. V. Villegas made a motion to give M. Biladeau a S% raise in her salary effective on August 11, 2009, D. Johns seconded. Motion 1 Oct 16 09 12:39p Executive Assistant 487-5889 p.3 passed unanimously. V. Villegas will sit down with M. Biladeau to go over the details of the evaluation. Director's Report- Mindy Biladeau Board Member- Update P. Clacko is now an official member of the PSD Board of Director's as approved by City Council this month. Downtown Revitalization Coordinator Position Of the 80 applications received for the new PSD staff position M. Biladeau narrowed them down to l l first round interviews. From the 11 interviews, she and S. Pawloski will be doing four or less second round interviews. Ori. Committee Update Kathy Johnson, Head Librarian from the Capital Area District Library has recently joined as the newest member of the Organization Committee. Trick or Treat on the Square M. Biladeau informed the Board that Jackson National Life denied our grant application for Trick or Treat on the Square. The PSD has a little bit budgeted already for the event but we will try to minimize our costs through donations, in-kind support and sponsorships. Downtown Beautifccation The Beautification Committee ordered eight doggie bag stations which just got delivered. We will be placing them in the high volume areas of the 100 and 300 N. & S, blocks of Washington Sq. BWL has approved the installation on their light poles. After the installation, we will be sending postcards to downtown residents informing them that they are now available for their use. Downtown planting for the traffic circle is scheduled for September 10 ager the circle is prepped for planting. M. Biladeau presented pictures of the revamped bench areas near on the 100 E, Block of Michigan Ave. between Grand Ave. & Washington Sq. that haven't been cleaned since about 1987. B. Trezise brought up the kiosk advertising program that we had been working on earlier in the year. M. Biladeau informed him that it has been put on the back burner since so many other projects have been a priority. We will be working on finalizing it once we get our new staff person hired. Communications and Marketing Manager Report= Sara Pawloski CVB 2010 Visitor's Guide Ad S. Pawloski presented the final ad design to the Board which was positively received. She informed them that the ad design was graciously donated by Vision Creative. The total Oct 16 09 12:39p Executive Assistant 487-5889 p.4 participation from the ad brought in enough funds to cover the ad without using all of the funds that the PSD had budgeted to contribute. Downtown Social Hour S. Pawloski informed the Board that attendance at September's Downtown Social Hour was significantly increased from the s-ammer months. The Corner Bar did a great job hosting and provided a full appetizer bar for attendees. We also gave away six MSU football tickets in a business card drawing that were a huge hit. Trick or Treat on'the Square S. Pawloski inforaned the Board that we have started to plan for this year's Trick -or -Treat on the Square on Wednesday, October 28 from -7:00 p.m. At this point, activities include a magic show, character appearances (Big Lug, Swish the Fish), men on stilts, temporary tattoos and face painting, craft stations, City Fire and Police trucks, and others to come. We are planning to close the intersection of Allegan and S. Washington Sq. as well as Allegan between Grand Ave. and Washington to accommodate more activities and people. Financial Report/Balance Report S. Pawloski presented the financial report for June 2009. The report is reconciled against the City for the month of June, but not finalized for the fiscal year-end. We will work with the City on what we need to do in closing out our 2008 budget. V. Villegas motioned to approve and place the reports on file, S. Wallace seconded. Motion passed unanimously. VIII. DISCUSSION/ACTION ITEMS A. PSD Identity Project _K Biladeau informed the Board that she asked S. Pawloski, H. Emmert and K. Sova to take a day to brainstorm and come up with another option for a new identity for the PSD. S. Pawloski presented their concept for the new name to the Board. They are pleased with the concept and that the identity is making progress. M. Biladeau will present the concept and new logo to the Mayor to get his feedback. Other options are to take the concept to a professional design firm to tweak. B. Downtown Tree Master Plan M. Biladeau presented the final downtown tree master plan to the Board. She worked with C2AE and the Public Service Department to make intelligent decisions on what types of trees would be best for downtown and in what areas. As construction happens and streetscapes are redone, the old trees will be replaced with the new trees outlined in the plan. C. Downtown Business Huddle B. Anderson, chair of the Business Development committee, presented the new Downtown Business Huddle to the Board. The Downtown Business Huddle wi0 replace Business Over Breakfast with an all new agenda format consisting of downtown updates as well as the 3 Oct 16 09 12:39p Executive Assistant c 487-5889 p.5 opportunity to network. The Downtown Business Huddle is set for every first Tuesday of the month, with the first one on October 6 from 8-9 a.m. at Impression S Science Center. D. 2009 Downtown Business Survey Results Tabled until next meeting. IX. OTHER BUSINESS None. X. ADJOURN S. Wallace motioned to adjourn. B. Trezise seconded. Motion passed unanimously. Meeting adjourned at 1:32 p.m. Minutes by S. Pawloski: Terry 4 Dec 10 09 12:05p Executive Assistant Members Present: 517-d87-5889 p.2 Principal Shopping District Board of Directors Meeting Minutes Principal Shopping District Conference Room Wednesday, October 14, 2009, 12:00 p.m. Members Absent: Board Advisors Present: Board Advisors Absent: Guests Present: Staff Present: Bob Trezise, Stacy Wallace, Terry Carella, Vince Villegas, Phil Clacko (12:50 p.m.) Doug Johns, Farhan Bhatti, Kris Elliott None Eric Rosekraus, Tim Kaltenbach, Brittney Hoskiw Officer Merritt, LPD Mindy Biladeau, Sara Pawlosld, Jenn Wood I. CALL TO ORDER V. Villagas called the meeting to order at 12:06 p.m. II. CITIZENS CONMUNTS None III APROVAL OF AGENDA AND MINUTES S. Wallace made a motion to approve the minutes of September 9, 2009. P. Clacko seconded. Motion passed unanimously. VI. OTCA UPDATE None. V. COMMUNITY POLICING UPDATE Officer Merritt informed the Board that he had been working undercover and that he had arrested several pan handlers and issued several tickets to ongoing offenders at the comer of Kalamazoo and Pennsylvania. The LPD responded to a false alarm at NuUnion Credit Union. There was an accident in front of the Spotted Dog Cafe. A woman ran the light pole down, which caused some damage to a nearby storefront, There is currently increased observation at the CATA bus station between the hours of 3:00 and 5:00 p.m - for student travelers. VI. CORRESPONDENCE None VII. REPORTS Director's Report- Mindy Biladeau A waMng tour was lead with Andrea Ragan (EDC) with a reception that followed at Impression during the Michigan Downtown Conference. Welcomed Jenn Wood as the new Downtown Revitalization Coordinator and Kimberly 'V'heatfield as a new member of the Organization Committee. D.ec 10 09 12:05p Executive Assistant 517-487-5889 p.3 Sara Pawloski and Jenn Wood will be attending the Michigan Main Street, Associate Level, Main Street Basic Training on Thursday, October 15. CSO construction project on Allegan Street should be complete by Friday, October 16. Washington Square to Capitol Ave. will be closed thrn November. Promotions have been done for Social Hour which will be at Troppo's on Wednesday, November 4. The Adopt -A -Spot volunteer numbers are up to 156. Six Doggie Bag stations have been installed on the 100 and 300 north and south blocks of Washington Square which have been well received by businesses. Postcards have been sent to all downtown residents letting them know they have been installed. V. Villegas suggested that they experience this same issue with residential tenants in the Stadium District Area and by Oldsmobile Park. Two additional stations will be ordered and installed in these areas. Com Stalks are up at the intersections of Kalamazoo to Shiawaesse along Was dngton Square for fall. All the perinnals have been planted in the traffic circle. In past years the PSD has donated money to the Silver Bells event and this year we will be taking over the decorating instead. M. Biladeau reviewed the Beautification Committee's holiday decoration plan with the Board. Cedar roping has been ordered for 166 poles, 52 lighted wreathes will be used, 216 red bows, and 4 large, red ornaments for the traffic circle have been ordered. Decorations will be from about Nov. 15 -Jan, 15, In addition, LED lights will be wrapped in 28 trees along Michigan Ave, from Grand Ave. to Capitol Ave, Holiday decorations usually stop on Michigan Ave. at Grand Ave. This year we will be extending the decorations down to Larch Street. This is the f rst time new commercial grade holiday decorations have been purchased for downtown since 1994. B. Trezise suggested the PSD do something to make sure they receive credit for the Decorations. Communication and Marketing Manager Report- Sara Pawloski New monthly Business Spotlight in the E -Source. This month was the Nlichigania. The first Downtown Business Huddle meeting was held on Tuesday, October 6. Thirty people attended and the overall feedback was positive. Swish Bucks -1150 out of 4875 were redeemed, which was 23.6%. This surpassed the initial goal of $1,000 worth redeemed. Trick or Treat on the Square- Flyers and Posters have been distributed to downtown businesses, there will be an ad in the City Pulse, 2 LSJ ads are scheduled along with web ads on isj.com and there will be a total of 35, 30 second ads on Fox News. Sponsors and new acitivites were also discussed. 2 Dec 10 09 12:05p Executive Assistant 517-AR7-5889 p.4 Breakfast with Santa is scheduled for Saturday, November 21. It will beheld at Troppo in three different shifts, 8:00-10:00 a.m., 10:00-12:00 p.m. and 12:00-2:00 p.m.. Cookie decorating will be a new activity this year. Ticket prices are cheaper this year, S. Pawloski is currently working on putting together a new event called Merry Tuba Christmas. This event is tentatively scheduled for Saturday, December 19. It will take place on the steps of the Capitol. There will be a warming station set up in the front lawn of the Capitol. S. Pawloski is currently looking for a conductor. Financial Report/Balance Report S. Pawloski presented the financial report for July 2009. V. Villegas motioned to approve and place the reoorts on file, S. Wallace seconded. Motion passed unanimously. VIII. DISCUSSION/ACTION ITEMS A. Maintenance Contract M. Biladeau requested a one month extension on the current Maintenance contract. T. Care -11a motioned to approve the extension and S. Wallace seconded. Motion passed unanimously. B. Review of other PSD Assessments in Michigan The Board reviewed a report is from March of 2008 comparing PSD assessment rates from communities around the State. The Board requested -K Biladeau to work on updated the comparison table to review in the next couple of mor_ths. C. PSD IDENTITY PROJECT STATUS Vision Creative bas agreed to modify the original proposal. A modified version, with choices will be presented to the Mayor as soon as possible. D. PSD WEBSITE UPDATE AND URL DISCUSSION The PSD website is now up and running. The ideal domain name to have is downtownlansing.com, which -is currently owned by someozie who is willing to sell it. The Board asked M. Biladeau to negotitate fair price. E. 2009 DOWNTOWN BUSINESS SURVEY RESULTS The Business Development Committee completed their first business owner survey and the results were presented to the board by M. Biladeau. 26% of the businesses completed the survey which surpassed the goal set. The survey will be distributed on an annual basis. B. Trezise suggested that a couple of the questions be modified. The Board suggested that the review of the survey be presented again because there were so many members absent from the Board meeting and they found the information valuable. IX. OTHER BUSINESS Pec 10 .09 12:05p Executive Assistant 517-A,97-5889 p.5 None X. ADJO URN V. Villegas motioned to adjourn, B. Trezise seconded.�d unanimously. Meeting adjourned at 1:52 p.m. Minutes by J. Wood- Terfy Carella, M Dec 10 09 12:06p Executive Assistant 517-a87-5889 p.6 M. APPROVAL OF AGENDA AND MINUTES D. Johns, Jr. made a motion to approve the minutes of October 14, 2009. S. Wallace seconded. Motion passed unanimously. V. Villegas added agenda item following approval of agenda and minutes to discuss 401K packet. IV. SUABIARY OF 401K Doug Headly with Raymond James was present to answer any questions about the Summary Plan Description of the Principal Shopping Districts 401(K) plan that was provided in the Board packet for review. No questions were asked. V. OLD TOWN COMMERCIAL ASSOCIATION UPDATE B. Hoskiw reported that the OTCA has wrapped up their work planning and they are getting ready for 2010. B. Hoskiw was proud to announce that they are feeding their 1000' family with the Compassionate Feast program that they have done annually. K. Elliott announced that he would like to contribute to the Compassionate Feast and for B. Hoskiw ro contact him ASAP. VI. COMMUNITY POLICING UPDATE None VII. CORRESPONDENCE None VIII. REPORTS Directors Report Mindy Biladeau The 2°d annual Trick or Treat on the Square was a success. M. Biladeau tha--ilced all the volunteers who made the event possible including Lansing Total Lawn Care. All of the new activities were a hit. The fust Trick or Treat on the Square, held in 2008 had approximately 5,000 attendees and this year there were an estimated 10,000. The event came under budget by approximately 598.00. The volunteers and sponsors were thanked with a viceo that recapped the events of th.e evening, The video was played for the Board members. Principal Shopping District Board of Directors Meering Minutes Principal Shopping District Conference Room Tuesday, November 17, 2009, 12:00 p.m. Members Present: Bob Trezise, Stacy Wallace, Vince Villegas, Kris Elliott, Farhan Bhatti, Phil Clacko (via conference call), Doug Johns, Jr. Members Absent: Terry Carella Board Advisors Present: Eric Rosekrans, Brittney Hoskiw Board Advisors Absent: Tim Kaltenbach Guests Present: Doug Headly Staff Present: Mindy Biladeau, Sara Pawloski, Jenn Wood I. CALL TO ORDER V. Villagas called the meeting to order at 12:10 p.m. IL CITIZENS COMMENTS None M. APPROVAL OF AGENDA AND MINUTES D. Johns, Jr. made a motion to approve the minutes of October 14, 2009. S. Wallace seconded. Motion passed unanimously. V. Villegas added agenda item following approval of agenda and minutes to discuss 401K packet. IV. SUABIARY OF 401K Doug Headly with Raymond James was present to answer any questions about the Summary Plan Description of the Principal Shopping Districts 401(K) plan that was provided in the Board packet for review. No questions were asked. V. OLD TOWN COMMERCIAL ASSOCIATION UPDATE B. Hoskiw reported that the OTCA has wrapped up their work planning and they are getting ready for 2010. B. Hoskiw was proud to announce that they are feeding their 1000' family with the Compassionate Feast program that they have done annually. K. Elliott announced that he would like to contribute to the Compassionate Feast and for B. Hoskiw ro contact him ASAP. VI. COMMUNITY POLICING UPDATE None VII. CORRESPONDENCE None VIII. REPORTS Directors Report Mindy Biladeau The 2°d annual Trick or Treat on the Square was a success. M. Biladeau tha--ilced all the volunteers who made the event possible including Lansing Total Lawn Care. All of the new activities were a hit. The fust Trick or Treat on the Square, held in 2008 had approximately 5,000 attendees and this year there were an estimated 10,000. The event came under budget by approximately 598.00. The volunteers and sponsors were thanked with a viceo that recapped the events of th.e evening, The video was played for the Board members. Dec 10 09 12:06p Executive Assistant 517-aR7-5889 p.7 Business update- New Chinese restaurant opened Thursday, November 12 on the corner of Washington Avenue and Kalamazoo Street. The Boarshead Theater wilt be closed for the remainder of the season due to financial difficulties. They are hoping to reopen in February, 2010. Several Charitable Solicitation permits have been issued for the months of November and December. The Salvation Anny will have kettle stands throughout downtown on December 4 & 7. The Salvation Army will have a kettle stand outside of Dimitri's restaurant, during the lunch hour thm December 24. The Old Newsboy Association of Greater Lansing will be walking thru the downtown area on December 3 soliciting donations for their holiday newspaper. M. Biladeau requested that the Board review update street performer permits this winter season. If street performers are going to be allowed a structured set of rules needs to be adopted and the initiation process of obtaining a permit needs to be addressed. The location of the current drummer was also discussed_ The PSD office is closed Thursday and Friday, November 26 and 27 for Thanksgiving. There is a joint holiday party that all the committee members are invited to, scheduled for Wednesday, December 16, from 4-7 p.m. at the City of Lansing Parking Building. please RSVP by Monday, December 7. Adopt a Spot Coordinator, Kaitlyn Soya's last day is this Friday, November 20. The Adopt a Spot Coordinator position is a seasonal position, May — November. The PSD current intern, Hannah Emmert's last day will be December 14. They will both be missed. Hannah stayed longer then the PSD had initially anticipated. Sara Pawlosld will be interviewing new candidates the first of 2010. The two additional Doggie Dispensers have been installed on Michigan Ave. One in front of Oldsmobile Park and one in front of the Stadium District Building. They have been very well received. All of the holiday decorations are up. This is the first year since 1994 that new holiday decorations have been purchased for the downtown area. This is also the first year that the PSD has control of downtown decorations. Communication and Marketing Manager Report- Sara Pawloskd The second Downtown Business Huddle was held on Tuesday, November 3. There were approximately 30 attendees. The attendance was a bit higher from October but the PSD along with the Business Development Committee would still like to see an increase. Any suggestions are welcome. The neat Business Huddle is scheduled for Tuesday, December 1. Winter snow removal will be one of the topics discussed - The new PSD web site is getting an average of 70 views per day. A wrap up :meeting for the monthly Downtown Social Hour was held Monday, October 19 at the Exchange. It was decided that a few changes would be rude for the 2010 year. A new registration form will be created and distributed to all bar owners. The participation forms must be completed and tamed in by Tuesday, December 1. The requirements to participate will include that the establishment provide light appetizers or an appetizer bar. Tiley- must, donate two, ten dollar gift certificates and they must agree to promote the event. The Social Hour business owner/manager meeting will be held on Friday, December 4 at 3:30 p.m. at the Exchange. A drawing will take place at this meeting to determine what month each establishment will host. Dec 10 09 12:06p Executive Assistant 517-d87-5889 p.8 A CSO wrap up meeting is being held Wednesday, November 18 at the Downtown Doghouse. Construction projects scheduled for next year will be discussed. No new downtown CSO projects wiI] begin in 2010. The annual Holiday Co -Op advertising project is underway. There are 11 participants. The PSD is working with Fox 47 this year. Breakfast with Santa is scheduled for Saturday, November 21 at Troppo. There are three shifts, 8:30-10:00 a.m,, 10:30-12:00 p.m, and 12:30-2:00 p,m. Currently 172 tickets have been sold. Wednesday, December 9 there will be Wharton Center performers caroling is the downtown area to promote White Christmas. The PSD is working jointly with Chef Nick from LLC in hosting the first Downtown Food Fight: Fight Against Hunger. It is scheduled for Tuesday, December 1 from 9am — 4pm in front of the Capitol building. The Downtown Lansing Food Fight is a competition between local Lansing businesses to collect the most food items to be donated to the Mid- Michigan Food Bank. The weight of food will be based on the number of employees who participated per business. The winner will be presented with a traveling, -golden can trophy that can be proudly displayed at their business for 1 year. Chef Nick will be doing a cooking demo for the winners. The PSD was honing to do a Merry Tuba Christmas event on Saturday, December 19" but thus far has been unable to secure a conductor. A few more options are going to be exhausted. Maintenance Update- Kevin Johnson with Lansing Total Lawn Care K. Johnson thanked the PSD for allowing him to maintain the district since 2004. He discussed the many duties that are performed daily by his staff and hims elf. Along with contacted duties he and his crew have also donated many hours with the rain gardens and Blues on the Squire. He is working on adding color to the downtown area with the .many annuals and perennials that were planted this season. Lansing Total Lawn Care maintains all the trash reciprocals in the PSD district, which includes spray painting and repairing. He commented on how smoothly the 2008/2009 snow season went with the help of M. Biladeau and that he does not anticipate any complications this coming season. K. Johnson has agreed to attend Board meetings monthly to give an update. Financial Report/Balance Report J. Wood presented the financial report for August, 2009 along with brief line item descriptions. K Elliott motioned to approve and place the reports on file, V. Villegas seconded. Motion passed unanimously. IX. DISCUSSION /ACTION ITENIS A. Maintenance Contract M. Biladeau requested that the current maintenance contract with Lansing Total Lawn Care be extended thru April, 2010. B. Trezise motioned to approve the extension and F. Bhatti seconded. Motion passed unanimously. Dec 10 09 12:06p Executive Assistant 517-A87-5889 p.9 B. 401K RESOLUTION IC Elliott motioned to approve the 401k Resolution and V. Villegas seconded. Motion passed unanimously. C. IDENTITY PROJECT/URL UPDATE M. Biladeau reported that she has updates to the identity project and a presentation is planned for December's Board meeting from Vision Creative. D. MICHIGAN MAIN STREET BI- ANNUAL REPORT M. Biladeau reported that the Bi -Annual report was submitted September 9. The report gave a snap shot of the PSD progress in regards to the four -points of Main Street in the last 6 months. The PSD intends on applying for the Selected Level this spring. The letter of intent is due in March and the application is due in April with final announcements made in Jtly. E. REVEEW OF MAINTENANCE & SNOW REMOVAL BIDS FROM 2004/2005 V. Villages moved this agenda item to be discussed at the December Board meeting. X. OTHER BUSINESS None XI. ADJOURN S. Wallace motioned to adjourn, B. Trezise seconded. Motion passed unanimously. Meeting adjourned at 1:35 p.m. S. Wallace motion Minutes by J. Wood