Loading...
HomeMy WebLinkAbout2023 - Greater Lansing Convention & Vistors Bureau aka Choose Lansing GLCVB_ANNUALREPORT_2023 1� J"J, N6 i� ING. Plan On Something Greater W AT9. ' �z S 04 LETTER FROM THE PRESIDEnT ' 06 2023 HIGHLIGHTS 08 DESTInATIOn SALES & EVEnT SERVICE 10 LAnSInG SPORTS COmmISSIOnTM 12 MA.RK�-AnG CommunICATIons 14 MEMBERSHIP & C , 16" DIVERSITY, EQUITY, ACCESSIBILITY & InCLUSIon 18 FInAnCE & ADmInISTRATIOn - 20 TEAM LAnsInG FOUnDATIon 21 STAFF 22 BOARDS & COMMITTEES 2 yl.. r 1!R CHOOSE LANSI NGTM r Plan on Something Greater .' For more than 60 years, w. Choose LansingTm has been a leading voice for the hospitality industry in u mid-Michigan, inspiring people to visit and plan _ their meetings, conventions, --� -- and sports tournaments in Greater Lansing. As home to the State Capitol, Michigan State University, and world-class attractions, lodging and dining; it's easy to inspire visitors to love Lansing as much as we do. all we IA D NT'S ' ' InDUSTRy REmAIns STRonG The first quarter of 2023 leapt into action with the strong return of meetings and conventions. By year end, the community edged closer to the 2019 marker of rooms consumed with 1,049,407 rooms sold. Hotel occupancy continued to lag with the opening of new hotels resulting in 734 rooms added to the daily hotel inventory. Average daily rate (ADP) is well beyond 2019 levels and continues to rebound. R£BRAnD After a year-long systematic process, the organizational rebrand of Choose LansingTM and the Lansing Sports CommissionTM was launched on August 31. We're pleased to report the response has been overwhelmingly positive. We appreciate everyone's input and support throughout the process, and thanks to our marketing team for their dedication in making the process appear seamless! IMPACTFUL £v£11TS It was an honor to host the Odyssey of the Mind World Finals again in 2023 and welcome them back to the community following their pandemic pause. We also hosted many impactful sporting events including the NCAA Division I Men's Golf Regional and the National Horseshoe Pitchers Association World Tournament. 4 DEAI As an organization, we focused considerably on DEAI initiatives throughout the year including team professional development and sponsorship of local events and festivals. We focused on accessibility with the overall goal of being "welcoming to all." We were proud to host the inaugural Tourism Accessibility Summit and debut the accessibility inventory information on our website. MEMBERS & CTAs It has been wonderful to have the support of our members, CTAs and community partners throughout the year! We appreciate you attending our industry events, providing feedback and being engaged in the industry activities. We are pleased to see our Certified Tourism Ambassador program grow 142% in 2023 as we strive to provide a welcoming visitor experience at all points within the community. Thank you to our Board of Directors led by Chair, Cindy Bowen for the leadership they provide for both the industry and organization. Please read through this report to discover all the great work being done to enhance the quality of life for our residents as we continue to develop tourism in this region. Julie A. Pingston,CDME,CMP,CTA President& CEO, Choose LansingTm �urvtsionis to inspire everyone to celebrate and love Greater Lansing as much as we do! Which does hand in hand with our mission, to positively impact our community's quality of life by developing the region as a visitor destination. The Greater Lansing The Greater Lansing Convention &Visitors Sports Authority, a sub- Bureau (GLCVB) was excited division of the Greater to rebrand as Choose LansingTM in 20231 Lansing Convention and Visitors Bureau, also The rebrand was a result of underwent a rebranding the accumulation of months process and has been of research, including renamed the Lansing surveys and focus groups Sports CommissionTM with community leaders, locals,visitors, and industry experts.This exciting change reflects both the recent and upcoming development in - • - • • the Greater Lansing area. - • - _ HOSTED THE 2023 nATIOnAL i HORSESHOE PITCHERS ASSOCIATIOn WORLD TOURnAm£nT 78 SPORTS - EVEnTS HOSTED CTA PROGRAM GREW E. A 142% -- 01% MEMBERSHIP RETEnTIon HOSTED THE InAUGURAL ACCESSIBILITY SUMMIT AT THE AC HOTEL BY MARRIOT a. it ,/"e 11049,407 HOSTED oDYss£Y of ROOMS THE mInD consuMED t '�1 r KEY EVEnTS HOSTED In 2023 Michigan Agri-Business Association Winter Conference Michigan High School Football Coaches Association Annual Coaches Clinic Q American Water Works Association Joint Expo Q Michigan Science Teachers Association Annual Conference © Michigan FFA Association Annual State Convention :• County Road Association of Michigan Highway Conference and Road Show © Building Michigan Communities Conference © Odyssey of the Mind World Finals © Capital City Comic Con © Brain Injury Association of Michigan Annual Conference Q Michigan Thespian Society Annual Conference 8 Attended numerous industry seminars and tradeshows. r Contributed to statewide ���� events industry organizations. Produced and programmed the annual client tailgate at Michigan State University and the annual Holiday Showcase , at the Lansing Center. IVA Conducted strategy sessions with partner hotels and their respective sales and services teams, including monthly Partner Meetings, Meet & Eat and end of year Gratitude Luncheon. 430 38,012 GROUP MEETInGS nEW DEMITE & EVEnT LEADS TO ROOM nIGHTS PARTnER HOTELS to I, 14 ti _•.r •The mission of the Lansing Sports CommissionTm(LSC)is to be the leading voice of sports tourism in the Greater Lansing area and to promote economic growth by attracting a diverse range of sporting events to - region. KEY EVEnTS In 2023 Hosted the 2023 National Horseshoe Pitcher's Association World Tournament Hosted 2023 NCAA National Collegiate Women's Bowling Championships © Hosted 2023 NCAA DI Men's Golf Regional © Hosted the USA Archery JOAD and Indoor Nationals © Hosted the USA High School Clay Target League National Championships Q Hosted the GLIAC Baseball Championships © Awarded the 2025 USA Archery Collegiate Target Nationals © Awarded the 2025 USBC Women's State Tournament Awarded & Hosted NIRCA Track & Field National Championships 10 78 EVEnTS HOSTED 4 49 878 r ATHLETES �y w 2291751 -.. y SPECTATORS 143,60 58,828 PAGE VIEWS WEB USERS LAnsinGSPORTS.ORG LAnsinGSPOPTS.OPG � ,, , mc' .ORG Baggage Claim L f. deing pak 0-T, �1 ifla? I 10 N9* Marketing Communications(MorCom)seeks to promote the region as a desirable destination for leisure visitors, convention, meeting and sports 1W Ground Transportation M - REBRAnD The Greater Lansing Convention &Visitors Bureau (GLCVB) was excited to rebrand as Choose LansingTM in 2023! The rebrand was a result of the accumulation of months of research, including surveys and focus groups with community leaders, locals, visitors, and industry experts. The Greater Lansing Sports Authority, also underwent a rebranding process and was renamed the Lansing Sports CommissionTM. Both organizations adopted new logos and branding in addition to new names; however, their mission remains unchanged. Promotions for the rebrand included: Welcome billboards were placed throughout the entry points to the region. Digital signage featured the new brand at MSU football, basketball and hockey home games. New signage and displays throughout the community including the Capital Regional International Airport, Meridian Mall, Lansing Mall and others. Complete redesign of both organizations' collateral pieces, tradeshow materials and digital correspondence. 12 4EAT BEER? a LANSING'S Launched the Greater MY CHOICEY Lansing Craft Beverage FIf With the Greater Lansing Craft Beverage f and Experience Passes Pass,visitors and �d ...thntsal g,mi E, � ' to showcase the region us his free gamified { experience stover 14y�`+ 20 Greater Lansing b°=ine==e=.Cheekin, — and drive visitors to the find deals and discounts, wiaa°,m°at°`,,j,y Lansing area's attractions and craft all,enoy 's best in craft beverages. c��� ♦ beverage makers. LANSING o A®®®O saes y g _ °`� ❑° Partnered with MSU to provide information and resources about the destination to alumni,visiting scholars, new incoming students and their families. �4'' ;, 4, t Also became an official ► ` partner of MSU Athletics. � t i� .101 �r Published the 2023 Visitor pi6jg, AI u� Information Guide. 6 a • - 30,045 OO in o FACEBOOK FOLLOWERS 1,643,707 12,010 PAGE VIEWS IIISTAGRAM LAnsinG.ORG FOLLOWERS MEMBER £nGAG£m£nT - The Annual Meeting was held in March at the Venue By Eleven 11 Events with more than 160 people in attendance. In May, Choose LansingTM hosted its largest ever Member Mixer in conjunction with the Lansing Regional Chamber of Commerce at Jackson Field. More than 250 people attended, half of which were members of Choose Lansing. Over 125 members and CTAs attended the summer mixer at Lansing Shuffle, and 90 attended the fall mixer at Looking Glass Brewery in DeWitt. The Grinchmas -. Holiday . .. record 74 memberbooths -�/ showcasing to mo than re ' •• clients and community partners.N� to-A • • ral MEMBERSHIP ACTIVE PETEnTlon MEMBERS 14 CERTIFIED ■ AMBASSADOR PROGRAM Program is to educate front line staff about the region, creating ambassadors that will enhance the visitor experience. The goal of the Choose Lansing Certified Tourism Ambassador(CTA) EIHIUTAQI�HA 7 11EW CTAS ,� - 142% Growth Since 2022 � � � "� 3� Ili a `e. Offered special CTA-only o tour at Heritage Hall and the Michigan State Capitol, �� as well as a behind-the- 1 I ��� scenes backstage tour of "a " the Wharton Center. More than 100 CTAs attended these tours. ACTIVE CTAS _� � 40Ch an ngT" worked to advance our efforts with Diversity, Equity, .4ccessibility and Inclusion both for the organization and the hospitality industry. ACCESSIBILITY © Accessible amenity information for individual businesses was gathered through a research project with MSU's School of Hospitality Business in the summer of2023. Choose LansingTM compiled this information into a new accessible travel page at lansing.org and throughout the website via member listings.The new page and information were revealed during the inaugural Tourism Accessibility Summit in October. DEAI 2023 HIGHLIGHTS © Sponsored local events such as Lansing Pride,Juneteenth and the annual MILK Jr. Day of Celebration. © Implemented monthlyteam professional development related to DEAI, including capacity building and visits to cultural centers such as Nokomis Learning Center. 16 TOURISM e 5 ACCESSIBILITY SUMMIT Dozens of hospitality industry professionals gathered at the new AC Hotel by Marriot for Choose LansingT"''s inaugural Tourism Accessibility Summit in October 2023. We were l: excited to welcome keynote tow, speaker and accessibility advocate Kristy Durso from San Antonio, Texas, as well as two local experts, Cathy Blatnik with the Mid- Michigan Autism Association and Meegan Winters, founder of AbleVu. MULTI-CULTURAL OFFERInGS Lansing's rich cultural heritage �-- and pride in its diversity makes it a warm and welcoming community to all who live, ��• y�,, work and visit Michigan's Capital region. Lansing's ' diversity score (according ' ' to bestneighborhood.org) is 97 out of 100, making it a standout in comparison to other US cities. M. .• LAnSInG PRIDE Lansing Pride is res onsible for Lansing's own pride celebration held annually � on the 4th weekend in June, � bringing together the local LGBTQ+ community and its allies for a vibrant and inclusive festival featuring diverse performances, over 100 vendors and a supportive atmosphere. r T1O Finance directs the day to day budget and accounting functions. Administration provides all other departments with the support services needed to operate efficiently. $6v692tO94 2024t, Ota %wMae $6,481 ,321 2024t, 202V/& PA 263 PA 25 43930% 30922% L A . • 59 SPECIAL DUES EvEnTS/ MISC 17938% 1933% 7978% L -.AL- -..� L- Z0Z PPOMOTIonAL 77955% L- OPERATIonAL ADminISTRATIVE 14921 % 8924% -A L- A Bed tax and marketing assessment collection 2023 total:$6,807,076. This number represents collection from hotel properties in Ingham county and DeWitt, Delta and Windsor townships. Choose Lansing receives 80%of the PP 263 tax collected by Ingham county properties and 700%of the PP 59 and PP 25 marketing assesments from DeWitt, Delta and Windsor township properties. 19 i — FpOp-FIGHT b ..,. —� - FDOD ° ° L The Team Lansing Foundation was proud to be able to continue to serve as a benefactor for the Certified Tourism Ambassador Program. Additionally, the foundation awarded sponsorships to several local festivals and grants to support initiatives by the following organizations: © Lansing Art Gallery's ArtPath Project © Capital City BMX's Track Installation © Capital City Tennis Classic © Friends of the River's Rock Lansing Festival © Michigan Trapshooting Association's Facility Enhancements © Impression 5 Science Center's Scooby-Doo Traveling Exhibit Wharton Center for Performing Arts for Hairspray TEAM LAI sinG BOARD OF DIRECTORS Thomas M. Collins- Traverse City Leasing, Inc. (Retired) (Chair) John E. (Jack) Roberts - MHSAA (Retired) (Vice-Chair) Bonnie Knutson, Ph.D., CTA- MSU School of Hospitality Business (Secretary/Treasurer) Paula Cunningham -AAPP of Michigan Julie Pingston, CDME, CMP, CTA- CEO, Choose Lansing Pat Gillespie - Gillespie Group 20 STAFF ADmInISTRATIon, FInAnCE & MEMBERSHIP/CTA Julie Pingston, CDME, CMP, CTA- President& CEO Erik Decker, CTA- VP Finance&Administration Cindy Holmes, CTA-Administrative Assistant Beth Jespersen, CTA- CRM& Technology Systems Manager Anne Lavender, CTA- Executive Assistant Melissa Nay, CTA- Membership& Community Outreach Manager BuSInESS DEVELOPmEnT & EvEnT SERVICES David Buckenberger, CDME, CMP, CTA-Sr. VP Business Development Ariel Backus, CM P, CTA-Soles Manager Kristy Doak, CMP, CTA- Director of Sales for the Lansing Center Jenn Morden,CTA, CMP - Convention Services& Events Manager Brandie Putnam,CMP, CTA-Sr. Convention Services Manager Dani Schneider, CTA-Sales&Services Coordinator Elaine Unger, CTA-Sales Manager Stephanie Wohlfert, CMP, CTA-Senior Sales Manager mARKETInc communICATIons Tracy Padot, CTA- VP Marketing Communications Adrienne Cooley, CTA- Manager, Social Media& Communications Valeri Gill,CTA- Manager, Creative Services Emily Hedglen, CTA- Manager, Graphic Design Lori Lanspeary, CTA- Manager of Marketing& Community Engagement Amie Lucas, CTA- Manager, Digital Marketing& Content LAnsinc SPORTS commisslon Meghan Ziehmer, STS, SDLT,CTA- Executive Director Miranda Coleman, STS, CTA-Sports Services Manager Tom Kinder, STS, CTA-Sports Development Manager Barbara Powers-Garmin,CTA-Sports Event Manager 21 sr. s � air ira M_ ITTEES 2023 BOARD OF DIRECTORS Cindy Bowen, CHA, CTA- Crowne Plaza Lansing West (Chair) Marcus Kirkpatrick- Delta Township Parks, Recreation & Cemeteries (Vice Chair) Kellie Dean - Dean Transportation (Secretary/Treasurer) Eric Sudol, CTA- East Lansing Marriott(Post Chair) Kenric Hall, CTA- Radisson Hotel Lansing Tracie Kent, CTA- Residence Inn & TownePlace Suites-East Lansing Gabrielle Lawrence - Ingham County Board of Commissioners Dorothy Maxwell, MPA, CTA- Max Weingar Group Eric 01mscheid - Wharton Center for Performing Arts Rebecca Selesky- Michigan State University/Kellogg Hotel and Conference Center 2023 cLCVB BOARD COMMITTEES EXECUTIVE COMMITTEE Cindy Bowen, CHA, CTA- Crowne Plaza Lansing West (Chair) Marcus Kirkpatrick- Delta Township Parks, Recreation & Cemeteries (Vice Chair) Kellie Dean - Dean Transportation, (Secretary/Treasurer) Eric Sudol, CTA- East Lansing Marriott (Past Chair) FlnAncE COMMITTEE Kellie Dean - Dean Transportation (Chair) Kenric Hall, CTA- Radisson Hotel Lansing Eric Olmscheid - Wharton Center for Performing Arts GOVERnAncE COMMITTEE Dorothy Maxwell, M PA, CTA- Max Weingar Group (Chair) Cindy Bowen, CHA, CTA- Crowne Plaza Lansing West Kenric Hall, CTA- Radisson Hotel Lansing Rebecca Selesky- Michigan State University/Kellogg Hotel and Conference Center 22 PUBLIC ACT 25 ADVISORY COMMITTEE Tracie Kent, CTA- Residence Inn & TownePlace Suites-East Lansing (Chair) Kenric Hall, CTA- Radisson Hotel Lansing Elaine Hardy- City of East Lansing Marcus Kirkpatrick- Delta Township Parks, Recreation & Cemeteries David Lorenz - Travel Michigan Angela McComb,CTA- Hampton Inn-East Lansing Rebecca Selesky- Michigan State University/Kellogg Hotel and Conference Center Eric Sudol, CTA- East Lansing Marriott LODGInG ADVISORY BOARD (PA59) Tracie Kent, CTA- Residence Inn & TownePlace Suites-East Lansing (Chair) Will Cantrell, CTA- Candlewood Suites Lansing Kenric Hall, CTA- Radisson Lansing Hotel Elaine Hardy- City of East Lansing Scott Keith, CTA- Lansing Entertainment and Public Facilities Authority Seth Kesler- MSU Athletics Gabrielle Lawrence - Ingham County Commissioner Angela McComb, CTA- Hampton Inn-East Lansing Julie Mullin, CTA- Hope Sports Complex Rebecca Selesky- Michigan State University/Kellogg Hotel and Conference Center Eric Sudol, CTA- East Lansing Marriott Matt VanAcker- Michigan State Capitol DEAI COMMITTEE Eric Sudol, CTA, - East Lansing Marriott(Chair) Cheryl Benjamin, CTA- Time to Travel Cathy Blatnik, CTA- Mid-Michigan Autism Association Chaz Carrillo - Greater Lansing Hispanic Chamber of Commerce Elaine Hardy- DEAI Officer, City of East Lansing Dorothy Maxwel I, M PA, CTA, - Max Weingar Group Rose Tantraphol - Moonsail North Tristan Wright, CTA- Lansing Entertainment and Public Facilities Authority Choose Lansing Representatives Serving on the Lansing Entertainment& Public Facilities Authority (LEPFA) Board Kenric Hall, CTA- Radisson Hotel Lansing Eric Sudol, CTA- East Lansing Marriott 23 LANSI NG Plan On Something Greater Choose LansingTM 500 East Michigan Avenue,Suite 180 Lansing,MI 48912 Interior Photo Credits:Adrienne Rae Photography,Thomas Gennara,Eric Olmscheid, Kendall D.Lartigue and Choose Lansing